We have dedicated the majority of our careers to tech start-ups with several years of experience in e-commerce and marketing. In early 2022, as brand-new puppy moms, we saw a huge need for a wholesome dog community, that merges quality products and digital aspects in a meaningful way, a one-stop-shop for all things dog. 

When the war in Ukraine started, with Anastasia's entire family living in Ukraine, it was a major setback for us, and it was challenging to navigate the new reality and work “as usual” all while checking in with loved ones 24/7. We knew we had to use what we’ve created so far to make a difference. With that, we’ve soft-launched with a single product -The Freedom Bandana, a Ukrainian-themed dog bandana. We partnered with a non-profit organization that helps dogs in Ukraine affected by the war, and we’re donating all profits from this bandana to the organization. There are hundreds  of animals left behind that need shelter and food and we are delighted  to know that we’re able to contribute.